When you think of UGG, the first thing that comes to mind is probably their ultra-cute fluffy sliders and the iconic UGG boots. Right?
This season, the brand is going one step further. Not only dropping super cosy slides to see you through Autumn Winter, their latest drops are all about being kind to the planet too. That’s where FEEL GOOD comes in! 🌿
What is UGG FEEL GOOD?
‘FEEL’ is part of UGG’s DNA, and back in 2020 they launched FEEL GOOD. This was a place that the brand could share its long-term goals when it comes to sustainability. Looking to cover some of the key environmental and social issues the world is facing, UGG split FEEL GOOD into three main pillars; Environment, Community and Innovation.
They believe that it’s time that we all start to play a part in creating a more sustainable future. As part of UGG’s initiative, they’re switching up how they do things – including using low-impact and renewable materials.
Want to do your bit? The Fuzz Sugar Cross Slides just dropped and they’re created with the environment in mind.
Although they have the same look and feel that you’ve come to expect from UGG, the all-new Fuzz Sugar Cross Slides are switching up how UGG do things.
Up top, these slides have a curly UGGplush wool blend with cross-over straps for easy, slide-in style. They’re made using a combo of 50% repurposed wool and 50% TENCEL Lyocell from responsibly-harvested trees. The result? A super cosy, fluffy finish with a smaller impact on the environment.
Not stopping there, UGG’s sustainable efforts are happening underfoot too. These slides are sat on a lightweight, SugarSole foam midsole, which is made with renewable sugarcane.
Want to slide into the latest must-haves? 😍 Check out the latest from UGG, including the Fuzz Sugar Cross Slides right here!
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JD Women | November 21, 2023