JD Official | February 27, 2018

Ultra Boost 4.0 – Launching 28.02.18

The adidas Ultra Boost just keeps on giving. One of the comfiest rides out there, the 4.0 continues to deliver. The silhouette is still on-point…

This new drop comes in a sweet, deep burnt orange/red geometric colourway and features the famed Boost technology in the midsole, giving that responsive energy returning feel to every step.

ultra boost 4.0 heel

For the track or the street, the Ultra Boost provides next-level comfort that’s guaranteed to last. It features an ultra-lightweight, breathable Primeknit upper, stabilising Torsion bar and a branded Fitcounter moulded heel piece – to keep your Achilles in check when you go the extra mile.

Caged up and ready to support, the tonal lacing system effortlessly locks your foot in. With adidas branding to the tongue and that super grippy Continental rubber sole, this is still one of the best franchises around.

ultra boost 4.0 midfoot
ultra boost 4.0 front

With the versatility of the 4.0, you can rock these with track pants, skinny jeans and padded jackets for a street-ready look, or pair with tights and pro gear to go hard on the road or track. A favourite with everyone from Kanye to Bieber – get in early to make sure you cop.

Available 28th Feb @ 8am.

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