JD Sports | February 19, 2018

Under Armour HOVR Launch Event

Under Armour has launched their latest innovation, The HOVR, the brand’s new footwear cushioning technology. The system has come in two new running styles – The HOVR Sonic and HOVR Phantom.

The HOVR features Energy Web tech, a mesh that contains the cushioning core that promises responsiveness and energy return. The moment you step in, you’ll know what they mean by Zero GravityFeel.

The technology is a fusion of the silhouettes design and the way its constructed features connective technology that takes the tracker off your wrist and puts it on your feet.

Under Armour Vice-president Topher Gaylord and Chief Designer Dave Dombrow explains, when designing the UA HOVR, ‘we set out to create the perfect combination of cushioning plus responsiveness and energy return. HOVR lift you’.

During the event we had the pleasure of interviewing the U20 100m European Champion Gina Akpe-Moses to talk all things running, Gina’s Olympic aspirations for 2020, and of course, the latest innovation from Under Armour, the UA HOVR! – Click play (arrow pointing down to the video)

Both the HOVR Sonic and HOVR Phantom are available online now at JD Sports.

Link: www.jdsports.co.uk/search/HOVR

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