JD Sports | June 24, 2024

Under Armour’s Urban Playground Heads To JD Bluewater

As we open the doors to our bigger and better JD Bluewater store this weekend, we’re teaming up with Under Armour once again to bring the Urban Playground back!

Continuing the success at our flagship Stratford store, we’re giving JD Bluewater locals the chance to put their skills to the test with the chance of securing Under Armour gifts 🎁


Taking place on 29th and 30th June, find out how you can get involved here.



Inspired by the big six tests in UA Next training technology, show off your athletic ability and see how you rank on the leaderboard.


Located in the Mooncourt, Bluewater shopping centre, the immersive Urban Playground features the below challenges:


Reaction 🫵
How quick can you react? After a three second countdown, you’ll have 30 seconds to tap as many JD Sports and Under Armour logos as fast as you can!


Got a real spring in your step? You’ll have three chances to show us how explosive you are with a high jump test.


Strength 💪
Pick up the device and squeeze as hard as you can to test out your max grip strength.


Precision 🎯
You’ll have three shots at goal, each with different degrees of difficulty. Pick your target, aim and finish with precision to rack up the points.


After completing the Urban Playground challenges, the UA Next technology will generate your unique personalised player card with your results!


Your standard player card gives you immediate access to a FREE Under Armour prize (while stocks last) when you show it at the checkout on any purchase in-store that weekend.


If you’ve smashed the tests and have topped the charts, you’ll have a platinum player card generated. What does this mean? It gives you exclusive access to Urban Playground’s locker room, where you can pick a door at random and take home a range of unreal Under Armour prizes from the JD Bluewater store. We’re talking gift vouchers of up to £100 off Under Armour products in-store and more!


Better yet, the player with the highest score across the whole event will win the ultimate Grand Prize – a fast-track trip to the UA Next Performance Centre in Amsterdam ✈️



See You There 👊


With plenty going on at JD Bluewater this weekend, here’s where and when you can find us to take part in the Urban Playground:


L70-L75 Thames Walk
Bluewater Shopping Centre


Saturday, 29th June – 11am-6pm
Sunday, 30th June – 11am-5pm


The Urban Playground will be on the move soon. Get to know where your local JD is on our store finder 📍

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