JD Sports | March 22, 2024

Unleash Your Potential With Altra

‘Unleashing human potential by inspiring the world to move naturally’ – get behind the Altra mantra.

With a decade of innovation under its belt, Altra is changing the game with a new generation of runners.


The brand began in 2009, co-founded by schoolfriends Brian Beckstead and Golden Harper, two self-proclaimed ‘shoe nerds’, who met at cross-country practise in high school – go figure.


Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally.


Now, Altra’s range of next-level, tech-rich performance trainers are available to cop at JD. Keep on scrolling for all the deets on Altra…


Natural Fit 🤝 High Performance

During the Altra design process, one thing was clear from the start. A wide toe box was super-important during the development of Altra’s runners.


Natural Fit is the secret ingredient in all Altra kicks – a wide Roomy Toe Box means your feet are always free to move naturally. This allows essential room for your toes to spread, and makes for a more comfortable running experience, helping you move the way you’re supposed to.


The signature FootShape design delivers more space than a standard shoe shape. The brand’s range of FootShape Fits offer up more space for a natural feel, while addressing the biological differences between men’s and women’s feet.


There are three different FootShape Fits in Altra’s line-up – Original, Standard and Slim. Each one is designed with a range of unique fits in mind, with varying widths from the heel to the toe box.


Not stopping there, Altra’s silhouettes feature zero to low drop constructions for even more comfort when you run. A zero to low drop places your foot in a natural position, bringing a stable foundation to make sure you’ve got confidence in every step.


Meet Your New Runners 👟

Altra has a mega range of runners, designed to meet your needs wherever you’re headed.


Whether you’re taking on the trails, smashing out a treadmill session or heading out on a road run, there’s an Altra silhouette for you.


Introducing the AltraFWD Experience trainer – an ultra-lightweight trainer that performs best on the road. Delivering an effortless ride thanks to the low 4mm drop and classic rocker shape that propels you forward, the AltraFWD Experience is the ultimate lace-up-and-go trainer.


When an all-day adventure is on the cards, Altra’s Timp 5 and Olympus 5 are the trail runners you need.


The Timp 5 is a tough trainer that can deliver grip, comfort and confidence in one. It’s ready to take on tricky terrain, with the tech you need to push yourself. With the likes of a zero drop and a secure midfoot working with the Vibram Megagrip outsole, you’ve got yourself everything you need in a trail runner.


The Olympus 5 is an ultra-plush sneaker that’s ideal for your off-road runs. An EVA midsole offers up spongy cushioning, while an Original FootShape Fit delivers the space you need for your feet to sit naturally. When these elements come together with airy engineered mesh and a tough lugged tread, you can head out and keep on going.



Hit The Ground Running 🏃‍♂️

Altra started off by innovating the running shoe game, and that’s what the brand will continue to do.


With a huge range of silhouettes that are designed to take your training to the next level, shop Altra’s runners in a huge selection of colourways and styles, landing in men’s and women’s sizing at JD right now.

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