We’re linking up with New Balance for an immersive IRL experience with the 204L.
Your chance to get up close and personal. And maybe bag a free pair, too.
Friday, 24th October. 4pm. Soho.
You gonna be there? Here’s what you need to know.
RSVP: Yes. Obviously.
We’re taking over D’Arblay Street in the heart of Soho. 4-7pm. Cute neutrals, clean girl aesthetics, matcha moments? Our dream date.
We’re bringing a line-up of DJs, too. @__keyrah and @ellahdc. Just the girls this time.
Free sweet treats as well? We’re talkin fresh coffee and smoothies. Snack on cookies and matcha cake while you’re getting involved, too.
Okay. Now what you really wanna know. How to take home a free pair of 204Ls.
We’re gonna be handing out scratchcards to match your shoe size. You might take home a pair, or some other goodies, too.
And don’t forget to snap a pic before you leave. We wanna see your selfies in our JD x 204L mirror.
One last thing before you go. We’re linking up with some local London florists to curate the perfect bouquet to take home.
So, free sneakers, cute stems, and sweet treats. You in?
And in case you can’t wait. You can shop the New Balance 204L at JD right now.
