Remember Beyoncé and Post Malone’s song ‘LEVII’S JEANS’?
Beyoncé entered her cowgirl era. And sales of Levi’s jeans went through the roof.
Pop culture moments come and go (and the brand has had many) but Levi’s has remained the same. Dependable, versatile, timeless.
Dependable doesn’t mean dull. Levi’s are from it. They’ve always had iconic ads, more recently featuring A-listers like Brad Pitt, Pharell and Hailey Beiber.
Whilst the San Francisco brand didn’t need the boost, Beyonce’s song took sales up a level and exposed them to a new gen getting into denim.
We’ve answered all the frequently asked Levi’s questions, so you know everything about the brand before grabbing your first (or next) pair of Levi’s jeans.
Where are Levi’s from?
Levi’s was formed in San Francisco in 1858 by German-born Levi Strauss and his brother-in-law David Stern.
Initially, the two specialised in denim imports until Jacob Davis, a tailor in Nevada, proposed a partnership following experiments with copper rivets and a button fly.
Where Davis had the innovation, Strauss and Stern had the money to help launch the first collection of Levi’s jeans.
Initially, Levi’s were mainly distributed as workwear, claiming to have sold the first pairs to miners in the California Gold Rush.
What were the first Levi’s jeans?
Levi’s first and undoubtedly most iconic jeans are the 501. First released in 1873, the 501 turned into a cult icon in the 1960s and has been a fashion staple since.
Where are Levi’s jeans made?
They were originally manufactured in Nevada, USA – hence their association with country music and the American South. However, since 2019, Levi’s has been manufactured in countries around the world.
Where can I buy Levi’s jeans?
Levi’s jeans are available all over, with loads of cuts, models and colourways to suit your style. The brand doesn’t just do jeans though. Classic denim jackets, shorts, dungarees, shirts and loads more have hit the collection.
Stocked around the globe online and in-store at JD, we’ve stacked our denim drop with a huge range of Levi’s. Check out what’s in right here.
Levi’s 501
Want to know all about the brand’s most famous model? Catch up on the history, the design and how to style the Levi’s 501 right here.
Levi’s 511
A product of the 2000s. The 511 has a slimmer silhouette to the 501. The Levi’s 511 has been referred to as ‘the most popular jeans in the world’ due to its modern shape that works with everything.
A fresh fit that doesn’t stray too far from its origins, the 511 delivers true Levi’s DNA when you want to switch things up.
Levi’s 94
Want to go bigger and bolder? Maybe something like a wide, straight leg? The Levi’s 94 does just that.
The 94 references the nineties with a nod towards a cooler era of skate and grunge styling across pop-culture.
Showcasing that low-rise, baggy aesthetic, they’re a must-have of the rising trend that’s returned today.
Levi’s Denim Jackets
Levi’s introduced denim jackets in the 1970s. A game changer. Nowadays, Levi’s is known just as much for its textiles as its jeans, with the denim jacket front and centre.
Why? The denim jacket combines the era of vintage denim with a utility edge. Dress it up or down, it’s your choice.
It’s also an excuse to go double denim – another trend that’s unapologetically making waves again.
Your next pair of Levi’s
Levi’s began in San Francisco and has since risen to become the world’s most beloved manufacturer of denim.
They can claim responsibility for many iconic designs, fashion statements, and even a Beyoncé song. Be sure to grab your next dose of denim from our Levi’s range below.
