A new era of Air Max just landed. Bringing even more heat to JD, the Air Max 270 React combines two of Nike’s latest, cutting-edge technologies!
This must-cop mash-up uses React foam cushioning, and well as Nike’s iconic Air technology to push comfort up a level. Like the sound? Stay locked in…
The Design
Overseeing the creation of the Air Max 270 React was down to Nike’s Senior Creative Director, Dylan Raasch. From the Roshe runner back in 2009 to the Air Max 720 earlier this year, Dylan has been at the forefront of some of Nike’s most iconic sneakers.
The Upper
The look of the Air Max 270 React takes cues from a handful of silhouettes in Nike’s archives. With retro origins, the upper is inspired by the React Element 87 and uses a unique, bar tach construction. Instead of typical stitched on panels or no-sew overlays, this technique gives the layers on the upper a streamlined, floating effect.
For the first drop, Nike have created four colourways, landing in sizing for the full family. Not chosen just because they bang (though they do), each colourway is influenced by different periods of modern art. The Phantom colourway with bold, colour block overlays has been dubbed ‘Bauhaus’ to celebrate the German Art School’s 100th anniversary, while other designs nod to geometric compositions, San Francisco psychedelia and more.
Full-Length React Cushioning
First seen on the Epic React Flyknit back in 2018, React foam was built to meet the needs of runners. Overcoming the struggle to balance cushioning, energy return, weight AND durability, this breakthrough tech raised the game when it comes to foam, underfoot cushioning.
The Air Max 270 React sits on a full-length React foam midsole. Smooth and spongy, this ultra-durable tech packs each step with unparalled energy return. But for Nike, that just wasn’t enough…
Air Technology
Air is THE most recognisable of all of Nike’s technologies, and has been a staple element of Swoosh sneakers since way back in ‘78. Completely changing the sneaker game, Air tech has been seen in sitting beneath some of Nike’s most iconic trainers. From encapsulated Air to visible Max Air cushioning, Nike’s Air technology is quietly working away for millions of sneakerheads every day!
Not stopping at React cushioning, Nike have added Air tech to their latest silhouette – for cushioning that doesn’t stop. The Air Max 270 React borrows its Air Unit from Nike’s tallest heel bag to date; the Air Max 270. Standing at 32mm tall, these trainers nod to Tinker Hatfield’s Air Max 93, which was the first sneaker to rep visible Air that wraps around the heel.
Combined? React foam and Air tech work together to bring maximum, all-day cushioning! You need to feel it to believe it.
How to Cop
The Air Max 270 React just landed at JD. ??
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