One of Nike’s most iconic sneakers returns with more throwback style than ever. The Air Max 95 OG is coming to JD in the ‘Solar Red‘ colourway!
One of a handful of OG colourways being dropped by Nike this summer (with others including the Air Max 95 ‘Neon’), it’s the first time ‘Solar Red’ has appeared on the Air Max 95 since 2011. The colourway first appeared way back in ’90 with the launch of the Air Max 90 and was originally dubbed ‘Infrared’. It quickly blew up and became one of the Air Max 90’s hottest colourways. So, when it debuted on the Air Max 95 in the mid-nineties, sneakerheads were already on the hype!
Road to the 95
Inheriting the standout Air Max 90 colourway created a buzz around the Air Max 95, but it was the look of the sneaker itself that made it one of Nike’s most popular silos of the past 20 years. Looking to the future, Nike wanted to move away from the Basketball creps that had dominated the ’90s and freshen up the sneaker scene with more standout running silhouettes.
Sergio Lozano was put in charge of creating Nike’s new running silo. A big switch up for the designer who had previously been working on an outdoor range, he looked for advice from Nike’s sneaker specialist, Tinker Hatfield. Hatfield emphasised that every sneaker’s design needed a story behind it, inspiring Lozano to design the 95 based on the human body.
This anatomy inspired design can be seen clearly on the revived ‘Solar Red’ edition. The red lace holds represent the rib cage, while grey layering to the sidewalls resembles the layering of muscle fibres. The Air Unit filled midsole offers the most support and is the foundation of the kick, and is therefore the spine. The unlikely design inspo helped to create one of the most memorable Nike sneakers ever, worthy of reppin’ the Swoosh of approval.
Wanna cop the Air Max 95 in its retro’d “Solar Red” colourway? They’re hitting JD 19.07.18 at 8am! Check out the complete range of 95’s on JD right here.