We’re linking up with ASICS for an unreal IRL experience.
Setting up in Soho, London, on 1st – 3rd May, we’re bringing ‘ASICS House’ to the Black & White Shop on Greek Street.
More than just a pop-up shop, we’re creating a high-energy, immersive concept space with ASICS. With interactive workshops and some goodies on the cards, we’re gearing up for a next-level weekend in the capital.

What’s on
Friday sets the pace. Our official ASICS House launch party hosted by Balamii with some elite acts. You don’t wanna miss this. Think Japanese-inspired cocktails nodding to the brand’s heritage, headline DJ acts, an all-out celebration of all things ASICS. Invite only.
On Saturday, we’re linking up with MattB Customs to create sneaker customisation sessions for the community. There’s gonna be an all-day matcha bar from Dead Good Coffee, a tooth gem station with Chai Beauty, and a listening lounge and polaroid wall too. Phot opps incoming.
Come down on Saturday from 11am-6pm to see what’s what. You don’t need a ticket, just head over and hang out.
Sunday’s our wellness day at ASICS House. We’re winding down after a big weekend. The Rogue Room wellness collective is taking over with some exclusive Sunday reset sessions – Bodyweight Flow and Sound Bath. Tapping into the ASICS ethos of ‘Sound body. Sound mind.’
See you at the ASICS House
We’re bringing the ASICS and JD community to the streets of Soho. It’s gonna be next level.
Come down to the Black & White Shop, 59 Greek Street, Soho, W1D 3DZ on Saturday, 2nd May for a real ASICS House experience.
See you there.


