Over the weekend, we linked up with ASICS for a next-level IRL experience.
Energy was high. Vibes were on point. We set up in immersive concept space with ASICS in Soho, London for a stacked weekend of interactive workshops, VIP parties and Sunday reset sessions.
Here’s what happened at the ASICS House.
All ASICS. All weekend.
On Friday, Balamii hosted our official ASICS House launch party with some elite acts on the lineup. JEENIIUS and DJ Seinfeld shut down our Greek Street location with unmatched energy all night long. We hooked our guestlist up with Japanese-inspired cocktails, headline DJ acts, and an all-out celebration of everything ASICS.
Saturday was a huge community moment. We had sneaker customisation sessions with MattB Customs, an all-day matcha bar fuelled by Dead Good Coffee, a tooth gem station with Chai Beauty, as well as a listening lounge and a Polaroid wall. It was mega to see you guys show up for this one.
A Sunday reset day felt like the perfect way to finish off an unreal weekend at ASICS House. The Rogue Room wellness collective pulled through for this one, putting the focus on feeling refreshed. We wanted to tap into the ASICS ethos of ‘Sound body. Sound mind.’ – and the Rogue Room did exactly that with their Bodyweight Flow and Sound Bath sessions.
To top things off, on Saturday and Sunday we teamed up with the JD Foundation and CoppaFeel! – one of our charity partners – to come down to ASICS House and see what’s what.
A big weekend for ASICS
Our first real-life ASICS House experience was a special one. We can’t wait to show you what’s next.
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