She’s here. We’re obsessed with our new adidas Originals Style Creator and face of Samba Rose, Queen of street style; Hailey Baldwin! With so much exciting stuff to come, Hailey will be leading the creative movement across adidas Originals and JD – we couldn’t think of a better match!
Hailey’s unique, laidback style, combined with her love for streetstyle and the 3-Stripes, make her perfect for the role of Style Creator, celebrating both iconic silhouettes and new styles! The collaboration will have Hailey’s style and individuality shining throughout, showing a real taste of what fashion means to her!
Hailey is also the new face of Samba Rose, an effortless silhouette which is a reinvention of the timeless Samba silo. Exclusively for the babes, Samba Rose is the perfect lifestyle shoe for the throwback kinda girl. Effortlessly stylish!
Taking to the streets of Brooklyn, a neighbourhood which is authentic to Hailey, she styled up her Samba Rose and was ready for her campaign shoot. Taking her UK inspired style and combining it with the creative vibes given off by NYC, Hailey solidifies her look. With her creativity flowing, the styling process for the shoot flatters the Samba Rose silhouette and showcases the success of the collab.
As our new Style Creator, Hailey will be the lead creative voice across a range of campaigns for AW18, which will be at the forefront of showcasing insights and behind the scenes – giving everybody the opportunity to see what we got up to with Hailey! For now, these shots give you just a taster of what’s to come…