JD Women | September 17, 2019

Hummel Hotness

When it comes to OG sporty style, no one does it like Hummel! Going from a staple on the football pitch to an essential on the streets, Hummel takes your off-duty style to the next level.

Ready to give your look a retro refresh, we’re gonna take you through all things Hummel and break down their latest collection…


Hummel History

Hummel was first founded in Germany in ’23, before eventually becoming a Danish company in ’56!

They’re one of the oldest sportswear brands around, and because of their longevity they have deep rooted ties to football.

Sponsoring the Danish team from ’79 to 2004, they were the kit sponsor when Denmark won their only major international honour – the 1992 European Championship!

Over the years, Hummel’s provided sponsorship to some of the biggest names in domestic football, from Tottenham Hotspur and Aston Villa, to the Spanish giants of Real Madrid.

Due to Hummel’s history with football, along with a range of other sports including Rugby League, Handball, Basketball and Volleyball, they deliver some of the most genuine sports-inspired looks around.

Wanna get retro style straight from the pitch? Hummel have got your back.


Essential Hummel

Hummel’s fresh collection gives you standout throwback style! Capturing the retro and sporty vibes, they keep things simple, while makin’ a statement on the streets.

Perfect for steppin’ up your off-duty look, this collection will add an active edge to make sure you get heads turning.

All featuring the iconic Chevron detailing that only comes from Hummel, you can grab a cosy look with a switched style in the latest sweatshirt. Perfect for matchin’ with the two-tone track pants, you’ll look bold from head to toe.

Wanna get that layered look? Then pick up one of the block coloured tees with a graphic edge to look fresh indoors, and rep the smooth track top or jacket when you step outside!

Hummel Is Here!

Givin’ you street chic with a sports-inspired edge! Hummel is where it’s at!

Check out the full collection and give you ‘fits a throwback refresh!

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