JD Official | November 6, 2021

JD Street: Watch the JD 2021 Christmas TV Ad

It’s that time of the year again! The festive SZN is here and the JD Christmas TV ad has officially hit your screens.

Didn’t catch it? We’ve got you covered. Right here, we’re letting you watch the ad as well as giving you the inside scoop on the biggest names that feature. Check it out ⬇️⬇️

JD Street

The Christmas ad transports you to the ultimate JD Street; a high street transformed in true JD style.


This season, some of the biggest names in music, sport and more are ditching their day jobs and taking their career in a whole new direction…they’re pursuing new jobs on the JD street! As well as the staple JD store, you’ll see a range of shops from grocery stores, to dog groomers.


Over at Jama and Dapaah – King of Trims, Michael Dapaah is onto hotter things! He’s linked up with Maya Jama and with a little help from his assistant Tobi Brown, he’s showing us his mad dog grooming skills. Get the a behind the scenes look at what’s going down here!

Just up the road at Jerk and Dumplings – King of Wings, you’ll catch Aitch and Shaybo running the best food joint on the street. They’ve given up their music careers to follow their one true passion; chicken.


You’ll also find the likes of Ms Banks and Little Simz hittin’ up Jammy Donuts, Central Cee and Russ Millions picking up mince pies at Juicy and Delicious – plus loads more familiar faces like KSI, Jay1 and Young T and Bugsey. You don’t wanna’ miss it! Tune into the ad and shop each of their looks here.



To celebrate the launch of our Christmas TV ad, we’ve dropped the ultimate TikTok challenge over at @jdofficial! We want to see how you own your Street. This could be anything from where you live, to your favourite spot!


Show us your signature style, skills and more with the #JDSTREET and you’ll be given the chance to WIN £2K cash plus a JD VIP experience…


Joanna Chimonides (@joannachimonides), Geo Lewis (@geolewis), Jack Downer (@street_panna) and loads more familiar faces have been showin’ you exactly how it’s done. From dancing to football skills, they’re showing you their Street, their way.


@jdofficialWanna’ WIN £2000 & an exclusive JD prize?! Show us ya skills and ##JDSTREET for a chance!♬ Deserve The Finest (JD Sports Presents) – Shaybo


Wanna’ join in and be in with a chance of winning?! Here’s how…


1. Go to the discover page


2. Look for our hashtag #JDSTREET


3. Click into it to record your vid using the branded effect and track


4. Record your video. Be creative and show us what you’re made of!


5. When you’re ready to post, make sure you include @jdofficial and #JDSTREET in your caption to be in with a chance of winning 2K cash plus a JD VIP experience! Terms & conditions apply.

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