JD Official | April 29, 2024

Lacoste: The Croc Takeover

During the 1920s tennis was dominated by René Lacoste. The Frenchman’s tenacity on the court earned him the nickname ‘the Crocodile’.

After sweeping up sporting accolades, René’s alias became the inspiration for the logo of the premium Parisian brand.

Class is Permanent

To this day Lacoste continues to produce high-end heat. Their all-new drop serves up summer-ready styles and top-tier trainers.


Is your wardrobe short on season essentials that’re designed with unmistakable quality? Then keep your eye on the ball as we give you the lowdown on Lacoste’s latest.

One-Love to Lacoste

Since introducing the world-famous tennis shirt in 1929, Lacoste has grown and so too has their range of garments.


Lightweight and breathable tees are now a staple of the brand – and are of course an essential for the warmer days soon to come.


Make the most of the rays with shorts made from super-soft fabrics to ensure complete comfort whenever you wear them.


When the sun goes in, the layers go on. Being snug doesn’t mean compromising on heat. Lacoste’s joggers and hoodies tick all of the boxes.

Luxe Lace Ups

Available in a range of colourways, the L003 2K24 is a sport-inspired sneaker that’ll take your crep collection to a new level.


They feature a breathable mesh upper to keep your feet feeling cool, and a synthetic cage design for a supportive feel with every step.



The L003 Neo has a similar mesh upper for an airy feel, but instead has leather and suede overlays to bring you durability and a premium vibe.


Sustainability is a key pillar of Lacoste’s ethos. That’s why the L003 Evo has a recycled Seedpearl Ortholite footbed to deliver responsive and cushioned comfort.

Game Set & Match

Whether you’re taking to the courts or the city streets, add Lacoste’s fresh looks to your rotation and amp up your ‘fits with a click.

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