Callin’ all Levi’s fans! It’s that time of the year again, where we celebrate the brand’s hallmark jean, and the world’s first blue jean, the timeless 501.
Official patented on this day and commemorated every year since, Levi’s have got two of their fave denim lovers – Manchester United and England footballer Marcus Rashford (@marcusrashford), and model Hailey Bieber (@haileybieber) – together for the latest celebrations of a true ‘drobe icon.
Workwear to Weekend wear
The 501 is the number that changed everything. First created 149 years ago, this world-famous fit has gone from its OG utilitarian uniform to a fashion symbol of classic style.
You wonderin’ how?! Renowned for its ultra-durable and comfy denim cotton build, alongside the revolutionary five-pocket design and simple shape, the 501 has become the ultimate blank canvas to express your creative flare and build your own signature look.
Whether you’ve taken hand-me-down jeans from your dad’s ‘drobe, your premium ‘fits need a foundation to build upon or old-school vibes are back in season, the 501 covers it all with effortless coolness for all generations.
This Season’s Style
Fast-forward to 2022 and the 501 is still the pinnacle of jeans. However, with loads more cuts, colourways and models, Levi’s are pushing their boundaries further to accommodate for the latest trends and body shapes.
For a must-have look during the summertime, the 502 Taper Jeans for men add subtle shaping further down the legs for a streamlined feel that still nods back to its predecessor. Stayin’ just as fresh from the streets to the sofa, keep ‘em casual with a stripy tee and retro sneaks or double up ya’ denim with a jacket and high-top kicks.
We’ve got you too, gals! Show your love for the legendary cut with our 501 Rip Shorts. Droppin’ in bold colourways that are perfect for soakin’ up the sun, they’re a go-to ‘fit from festival SZN to holiday mode. With a washed-out design and a ripped hem for a DIY, vintage feel, they’re signed off with the branded leather patch to the waistband a fruity tab stitched to the back pocket.
Wanna’ celebrate it like Marcus and Hailey? Get into the spirit of Levi’s 501 Day with our latest Levi’s collection here at JD!