JD Official | September 22, 2022

Levi’s New Icons – Be Iconic

When it comes to jeans, Levi’s are legends of the game.

Born out of San Francisco, California by the German-born Levi Strauss, the brand has been combining effortless style with high-quality designs for over a century. Next year, Levi’s will be celebrating the 150th anniversary of the famous 501 jeans, one of the most historic and enduring items the brand have produced.


Teamin’ up with London-based musical talents Kojey Radical and Sinéad Harnett to show off the latest heat, the two demonstrate what it really means to be iconic when reppin’ the famous denim.


Alongside the men’s and women’s jeans are fresh hoodies, tees, sweats and more, so be sure to check out the full range below!



New Icon: Sinéad Harnett

Sinéad Harnett (@sineadharnett) has her Levi’s look locked down.


Pullin’ inspiration from her upbringing in North London and the music that’s shaped her career, from jazz and electro-pop to R&B, this combination of influences is reflected in her effortlessly iconic style.


Matching the Low Pro Jeans with the Crop Ringer T-Shirt for a relaxed, easy-going look, the singer knows how to work a laidback vibe that still turns heads on the streets.


Sinéad reps the Skinny 501 Jeans as part of her denim rotation, pairing them up with a classic Levi’s tee or sweatshirt for the perfect combo.


Check out the full Levi’s women’s range right here and serve like Sinéad!


Kojey Radical Reps Levi’s

Born and raised in East London, New Icon Kojey Radical (@kojeyradical) is known for droppin’ big tunes and makin’ statements when it comes to fashion.


In his songs, Kojey combines elements of grime and hip-hop with spoken word, a nod to his roots as a poet, and his style follows a similar mishmash of influences.



One thing is for sure, though. He knows how to make a Levi’s ‘fit iconic. Matchin’ up the Tour T-Shirt with the ’93 Straight Jeans, Kojey’s style is simple yet staple. Whether he’s droppin’ beats or stridin’ the streets, the guy knows how to serve up a look.


The Boxtab Hoodie is an absolute go-to for when an extra layer is required. This time, he’s paired it up with the 519 Skinny Hi-Ball Jeans for signature style.


Wanna’ rep a Levi’s fit like Kojey? Cop the full men’s range here!

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