JD Sports | November 22, 2021

New Balance Shifted is Back!

Sneaker SZN never stops, and to get you in the mood for a fresh pair, New Balance has just launched the latest instalment of their iconic 237 and 327 trainers across both men’s and women’s sizes.

To help you pick you perfect pair from the stacks of heat, we’re giving you a rundown on both silhouettes and how to rep them right here…

Old-School Cues

Taking a modern spin on archived designs of NB’s past, the 237 kick features cues from the brand’s ‘70s-era of running trainers. Bringing a casual look to your rotation, they’re made for the everyday with a modernised design that uses soft suede, durable nylon and breathable mesh through the upper.


Equipped with a secure lace-up construction, padded ankle collar and exposed foam tongue for a comfy all-day fit, they’re sat above a chunky midsole that’s synonymous with New Balance. Finished off with a wavy rubber tread that’s giving off vintage vibes and premium traction in every step.


Whether you’re heading to a brunch date or running your daily errands, they’ve got you covered. Pair them up with washed jeans and a cosy hoodie or sport some athleisure gear for an OG track look.


Trail Inspo’

If you’re looking to make a statement with eye-catching style, then New Balance have it sorted with the 327! They’re offering a modern take on an-all time classic with updated suede and nylon to the uppers, creating a retro look that’s built for the streets today.


Underfoot is what makes this silhouette a signature crep for every collection. Beneath the smooth, cushioned midsole sits a studded rubber outsole inspired by the 355 trail runners for an aggressive look that runs up the heel.


With New Balance branding that runs across the inner heel, they’re signed off with oversized N logos to the sidewalls for a bold finish.


From laidback days to steppin’ out to the city, rep them with comfy joggers and a baggy tee or work ‘em with cargo pants for a utility vibe.


Need your New Balance fix? Shop the 327 and 237 collections right here!

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