New to JD: Hoodrich

If you’re looking for street-ready ‘fits, look no further than Hoodrich. New to JD, this brand has off-duty style locked-off, with everything from tees to sweatshirts, and vests to joggers.

Not heard of them before? We’ve got you. Get all the deets on Hoodrich right here. ⬇️⬇️

Up Close with Hoodrich

Founded 5 years ago back in 2014, Hoodrich was founded by Jay Williams (@jayy_hoodrich). With a passion for underground streetwear and music, Jay channelled this into creating his own brand. He started out with just £200, but the brand soon made waves. Coming from humble beginnings in Jay’s bedroom in Birmingham, Hoodrich’s mantra ‘from something to nothing’ has stuck.

Jay’s vision for Hoodrich is that it’s more than just somethin’ you wear, it’s a lifestyle. Over the past few years, MoStack, Dizzee Rascal, Giggs and more have all been spotted reppin’ the brand.

Cop the Looks

Takin’ cues from the UK urban scene, Hoodrich’s latest collection is packed with utility-inspired looks that get you looking fresh, without sacrificing on comfort.

Like what you see? Check the entire Hoodrich collection on site RN.



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