Under Armour’s Homegrown Champion

Back at the start of Summer, we teamed up with Under Armour and Liverpool FC’s, Trent Alexander-Arnold for #TrentHomegrown. Fast forward a few months and Trent is back in UA’s latest campaign; Homegrown Champion.

Get the low down on what makes a champion right here, as well as shop Trent’s latest gear.


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Defiance. Determination. Humility. That’s what it takes to be a #HomegrownChampion @underarmouruk @trentarnold66

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What Makes a Champion?

Everyone knows what a champion looks like…but what do you need to actually make one?

As part of the latest campaign, Under Armour have been breaking it down to let us in on exactly what makes a champion like Trent Alexander-Arnold.

Focus – Keeping your cool, still playing your best under pressure

Humility – Remembering where you came from. Doing it for those that first supported you, and everyone that’s cheered for you since

Determination – Working harder and trying to get better. Loving the game more than the trophies

Defiance – Always being true to yourself, and changing what it means to be a right back.


Shop Trent’s Look

On and off the pitch, Trent is gearing up in the latest essentials from Under Armour.

With innovative tech to keep you cool and focused on playing just like a champion, don’t miss out on the latest. Shop all things Under Armour, including Trent’s JD-exclusive ‘fits here.



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