JD Women | January 12, 2023

Women’s Trends To Watch In 2023

Ready to take on a fresh new year?! We’re kickstarting 2023 by lookin’ ahead, checking out what’s trending and how to style the latest heat.

We know that fashion trends are switchin’ up all the time. To get you prepped for a new year and new looks, we’ve rounded up our top trends to watch for 2023! Takin’ inspo from the celeb world and cultural icons, it’s time to get into what’s comin’ up this year…

Sportswear Staples 

Sportswear meets the sofa with the latest athleisure looks. After loungewear took over the scene back in 2020, we’re seein’ a move towards sleeker styles and clean-cut silhouettes.


For 2023, think bright and bold colourways, premium fabrics and cool cuts that work from the spin class to the brunch dates.


If you’re cosying up on the sofa and based for the day, cop classic sweat sets with hoodies, sweatshirts and joggers. Brushed-back fleece and luxe velour styles will keep you warm and feelin’ ultra-comfy, perfect for duvet days and kicking back.


When you’re heading out, gear up for active days with sweat-wicking tights, tops, sports bras and more! Delivering essential comfort, but still keeping up a sleek, put-together look, sportswear is hittin’ the streets now more than ever. Smash your goals and look good while doin’ it with fitness-focused names like Nike, PE Nation and On Running.


Ivy League 🎓


From big and bold logos to contrast colourways, the varsity trend has fast-become a staple one to follow.


Classic sweats take influence from OG American sportswear style for a vintage, collegiate feel. With adidas Originals, Nike, and Supply & Demand on the hype, keep cosy in off-duty hoodies and joggers with varsity branding to elevate your look.


We’re predicting an uptake in bomber jackets with signature letterman detailing and big branding. A classic look that’s an easy layer as the weather heats up, bomber jackets are the perf’ choice for anyone lookin’ to build up their varsity-inspired ‘drobe.


With a nod to nerdy style, it’s time to elevate your after-school essentials with a campus-inspired look.


‘90s-Inspired Edge 🖤

‘90s vibes are here to stay!


Big brands are takin’ a look back through the archives to make waves in 2023. With comeback names like Dr Martens, UGG, and Kickers showin’ up again, the ‘90s and Y2K vibes are moving away from those Legally Blonde and Mean Girls feels. This time around, the trend cycle sees a more edgy, grungy take.


We’re swapping out Sporty Spice-style track pants for durable denim, and our more streamlined sneakers for Dr Martens. Pull on oversized tees and sweatshirts for a laidback vibe.


Classic denim gets updated for 2023 with low-rise waists and boyfriend fits, as well as baggy cargos for a utility-inspired feel. Cop styles from Supply & Demand and Levi’s, as well as trucker jackets for Springtime layering.


Add a cosy feel with chunky knits that feature bold branding for a standout look. Update your everyday essentials with graphic tees and bright coloured sweats to add a touch of Y2K to your ‘drobe.


Dr Martens have been spotted on the feet of some of our fave celebrities, so channel your inner Bella Hadid, Dua Lipa and Olivia Rodrigo when you lace up. Rooted in punk subculture style, Docs are quickly becoming a staple boot that works all year round, and adds an essential grungy edge to your ‘fits.


When you’re after more of a chilled look, retro runners are all the rage. Seen with the likes of New Balance’s 530 silhouette, adidas’ Response CL and PUMA’s Teveris Nitro sneakers. Step out in a chunky silhouette for an OG ‘90s and ‘00s feel.


Weather-Ready ☔


Style meets function with outdoor-inspired pieces. A cross section of bold cuts and high-tech fabrics creates practical pieces that are built to last.


Think your Columbia, The North Face, Salomon, and adidas Terrex to name a few. Gorpcore vibes have taken over TikTok, with an outfit recipe of Salomon’s XT-6, baggy parachute pants and a lightweight windrunner jacket bein’ a popular go-to.


While thick puffer coats have been seen on *literally* everybody, it won’t be long until we’re swapping out our padded jackets for our lighter layers. Stay ahead of the trends with adventure-ready layers that have all you need to take on the elements.


We’ve also been seein’ a lot more of our fave big brands using GORE-TEX – a waterproof and breathable fabric coating. Delivering next-level durability, this waterproof tech has been used on the likes of Nike’s Pegasus Trail 4, so you stay dry and your sneaks stay clean whether you’re hitting the trails or the streets.


Fresh for 2023, gear up in outdoor-core styles to stand out every time.


Off-Duty Essentials


Last year was the first proper party season we had in a longgg time. Swap stilettos for slippers in 2023, with laidback footwear stepping onto the scene in a big way!


We’ve seen a huge comeback from UGG, and we’re welcoming this trend with very open arms. Any gal with an Instagram account will have seen UGG’s Tasman mules and Ultra Mini boots plastered all over their feed. Well-known for their fuzzy sheepskin styles, everyone’s been buyin’ up UGGs to keep cosy on off-duty days.


Crocs gained traction on the streets, becoming mega popular with celebs and influencers! If you’re not wearing Crocs, then seriously, WYD?!


The now-iconic Classic Clog has made big, big waves with their signature look and next-level comfort. They’re super-lightweight and durable, makin’ them perfect for everyday wear. And, when the temperatures drop, slip on a pair of Lined Clogs for to level up your chill-day rotation.


Not stoppin’ there, you can cop The North Face’s Tent Mules for an outdoor-ready feel that keeps you toasty and comfy every time!


We all know that post-festive January slump, so make sure you’re feelin’ your cosiest when you kick back with stacks of loungewear and laidback kicks.


Top Trendin’

So, feel like ya know what to cop for 2023?


Keep it locked on our socials @JDWomen on Instagram. Peek all the OOTD inspo you need with on IG, and don’t forget to use the hashtag #MeInJD to feature on our page!


Whatever your style, make sure you’re ahead of the trends with all the latest styles from the biggest brands in the game. Check out our dedicated page for gals to shop new-in with fresh drops on the daily!

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