Spencer joined JD and New Balance for the ultimate campaign shoot, and we managed to steal 5 mins of his time for the low down on his career as an influencer!
I started gaming online and uploading skateboarding videos when I was around 12 years old. I grew onto vlogging and have evolved through sharing my lifestyle whilst trying to be super transparent with my audience.
My career never really had a point or event that boosted my channel as it’s been a very gradual growth. However, the loyalty has increased throughout the years. Being in Vogue and working on designing has made me transition more onto the style fashion content.
I like to have a different connection with my audience, remaining 100% transparent with my emotions and events. When I dropped out of college to continue my journey, I made myself super vulnerable to a large audience which helped build a trust and loyalty with my viewers, as they’ve watched my journey alongside myself.
Stay true to you and don’t be scared to expose how you feel. I feel like it’s super important to not paint a perfect perception of yourself online, as younger viewers are quick to compare themselves and won’t be able to relate on an honest level.
I feel super lucky to be surrounded by such creative people in different career paths. The people around me have inspired and enhanced my journey whilst pushing me to try new things and branch out.
Cop Spencer’s 997H and shop the entire New Balance 997H collection on site now.