JD Football | August 23, 2023

Five European Kits That Caught Our Eye

The 2023/24 campaign is now finally underway, not just in England but across Europe, too.

Teams across the continent are daring to dream. Is this their year? Will they finally lift that much-coveted trophy? It’s an exciting time of wonder and hope as no one knows what lies ahead.


It’s also a time for teams to show off their brand-new strips in the biggest competitions. Some clubs have stuck to tradition, whilst others have gone for the daring and the unexpected.


With almost every kit now available, we thought we’d run down the five most eye-catching kits away from the Premier League, you can check out our separate blog post on those kits here.


Here’s what’s caught our eye from across Europe!


AC Milan Third Shirt

The Red and Black stripes of Rossoneri (which literally means ‘the Red and Blacks’), is one of the most famous and recognisable club strips on the planet.


But when it comes to the third kit, PUMA isn’t afraid to go a little wild, and we’re absolutely here for this season’s look!


Inspired by the new generation of Milan fans with inclusivity at the forefront of the design, the Ravish and Royal Sapphire blended colourway celebrates diversity and individuality.


Cut from recycled material and equipped with dryCELL to remove sweat, it’s finished up with a monochrome club badge.


Bayern Munich Away Shirt

Bayern’s away shirt from adidas is a celebration of their fans.


With supporters located in every corner of the globe, the German giants are one of the biggest and most supported clubs on the planet, and the new away strip is designed to honour every one of them.


The shirt comes in a Black colourway with pink detailing, while the world map-inspired graphic to the front, made up of stand-out pink and green diamonds, acts a dedication to the worldwide fanbase.


The club’s motto, ‘Mia san Mia’, or ‘we are who we are’, sits proudly on the nape as a reminder of the teams’ high ambitions. And with Harry Kane now leading the line, they’ve only got one thing on their mind: winning everything.


Cut from recycled polyester with mesh inserts for ventilation and AEROREADY tech to remove sweat, it’s finished up with the crest and Performance logo to the chest.



Atlético Madrid Away Shirt

Atléti are throwing it back with their new away strip. And we mean way back.


To celebrate 120 years of the Madrid-based outfit, the new away offering from Nike is inspired by the club’s first-ever kit and the split-colour design.


Half White and half Old Royal Blue, the shirt even has the same badge that adorned the chest from 1903-1911, while 120 to the inner pride serves as a reminder of the club’s long and rich history.


It’s made from smooth, breathable recycled polyester and is equipped with Dri-FIT tech to wick away sweat.


Juventus Home Shirt

Unleash your inner animal with the new Juventus home kit from adidas.


With a design that celebrates over 120 years of Juve history, the zebra fur-inspired print is also a throwback to the club’s rich heritage. The unmistakable black and white, as identifiable as a zebra coat, remains instantly iconic.


The contrasting yellow detail really makes the shirt pop, while lightning bolt graphics to the sponsors’ logo nods to the teams’ electrifying approach on the field.


It has built-in AEROREADY tech to remove sweat and is finished up with the crest and adidas Performance logo to the chest.



PSV Eindhoven Third Shirt

Bringing a techy look to this season’s away days, the PSV Eindhoven third shirt from PUMA honours the Brainport region of the city that’s famous for its computer chips.


One of Europe’s most technologically innovative regions, over 5000 tech and IT companies are based in Brainport. A great source of pride for those from the city, the area is now honoured in the new third strip.


The cyber-inspired graphic runs throughout the front and sits on a Sailing Blue shirt, with Fast Yellow contrasting details for a stand-out look.


With dryCELL built into the polyester fabric, at least 20% of which is recycled, the shirt is signed off with the club crest and PUMA logo to the chest.


Are there any kits that have stood out to you? What would you have included on this list? Let us know and make sure you’re locked into @JDFootball over on the socials for all the latest.


For loads blogs like this, check out the JD Football blog page, too!

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